By Yaniu Mansoor
White sandy seashores, azure and turquoise waters summarizes the gorgeous archipelago of the Maldives, with its 1,192 coral islands. Tourism, being the tiny island nation’s largest financial business, continues to diversify and develop to cater to numerous demographics and markets.
Because of the latest fast enlargement of the business to include resorts, guesthouses, and liveaboards along with resort properties, the Maldives is not only a vacation spot for the ultra-rich. The Maldives at the moment has over 800 guesthouses distributed throughout 93 islands. These island guesthouses enhance guests’ experiences along with being fairly priced by providing leisure actions like water sports activities, sightseeing, and diving, coupled with real perception into the tradition and lifestyle of Maldivians in varied islands.
Whereas the worldwide Covid-19 pandemic hit the nation laborious in 2020, the Maldives made headlines the identical yr in July by being one of many first nations on this planet to reopen its borders following a 4-month nationwide lockdown. That is additionally a real testomony to the nation’s dependence on tourism that necessitated this daring step in direction of reopening of borders with prevention measures in place. As we speak, with the entire rollback of Covid-19 prevention measures that had been in place, vacationers are in a position to conveniently achieve entry to the nation for his or her holidays.
The Maldives stays a preferred vacationer vacation spot all through the world, with over 702,322 vacationers welcomed as of Could 2022. A deep dive into the highest 10 markets exhibits that India holds the primary spot within the prime 10 markets, comprising 14 per cent of the vacationer arrivals up until the tip of Could this yr. India has formally change into the biggest market this yr this quantity is projected to extend additional within the coming months. India has maintained this top-tier place since 2020.
This dynamic change may be attributed to various elements equivalent to the relief of security laws associated to the pandemic, ease of acquiring visas, the shut proximity between India and Maldives, and its glorious bilateral relations. The multitude of engaging vacationer vacation packages additionally undoubtedly encourages vacationers to tick off the Maldives from their bucket lists, with two nights seaside villa and two nights water villa packages being probably the most in development. Furthermore, the robust Indian economic system which has helped develop the affluent middle-income market with entry to all kinds of journey choices with the rise within the variety of airways that function between the 2 nations has contributed to this issue. To enhance this improve in arrival figures from India, some resorts within the Maldives have additionally taken particular measures to cater to the very particular necessities of the Indian vacationer, most noticeably, selective resorts providing full vegan and Jain meals within the buffet meal choices. Along with this, there’s additionally a rise in multi-lingual entrance workplace staff from India who communicate Hindi, Tamil, Bengali and different main languages of the nation, which assists in managing and internet hosting vacationers from India. That is much like the actions taken by the resorts to cater to vacationers from different main markets equivalent to Russia, Germany and Italy as nicely.
The split-stay possibility which was additionally provided in the course of the post-lockdown part made the Maldives that rather more engaging as a journey vacation spot. Given the several types of vacationer lodging amenities on provide proved to be one other robust plus level that attracted vacationers to the brand-name that’s the Maldives.
Moreover, to maintain this momentum going, the Maldives Advertising and marketing and Public Relations Company (MMPRC) participated in SATTE 2022, to reinforce Maldivian model visibility within the Indian market. MMPRC’s advertising and marketing actions had been geared in direction of guaranteeing that the Maldives maintains its place as a most well-liked vacation spot for Indian vacationers.
Targetted advertising and marketing actions specializing in the Indian market happened even in 2019 and 2021, with MMPRC having invited groups of prime journalists to the Maldives as a part of a collection of familiarization journeys to the nation. Moreover, in Could of this yr, MMPRC invited celebrated Indian influencers to expertise the distinctive journey that’s the sunny facet of life, who whereas on their journeys featured the outstanding highlights of their journey on their digital and social media platforms.
The rise in reputation of guesthouses within the Maldives might be mainly attributed to the affordability of the companies and the distinctive various number of experiences which are on provide which is a component and parcel of the holidaying bundle. Most of those guesthouses provide comparable amenities to luxurious resorts equivalent to snug rooms, spas and superb eating, entry to non-public seashores with watersports equivalent to scuba diving, jet snowboarding, kayaking, banana boating, and browsing, night time fishing, and flyboarding to call just a few.
The Tourism Ministry of the Maldives tasks that vacationer arrivals this yr will exceed 1.5 million. Whereas vacationers from Germany and Italy collectively comprise 15.3 per cent of whole vacationer arrivals as of Could 2022, it’s anticipated that there will probably be further development within the Indian market, thereby retaining its primary place in vacationer arrivals to the Maldives. However, the Maldives with its a number of sorts of vacationer amenities has one thing for everybody to make their holidays cherish-worthy and memorable.
The creator is Founder at Coral Glass Media.
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