The Skoda Kushaq launched on June 28, 2021 has accomplished a yr of retail gross sales within the Indian market. Importantly, the SUV has made a mark within the hotly contested SUV section with gross sales of over 26,000 models. As per Autocar Skilled’s passenger car gross sales analytics, the Kushaq has offered a complete of 26,807 models in its first yr within the home market.
Skoda on a roll in June and H1 CY2022
Skoda Auto India has notched its best-ever month-to-month gross sales in June 2022: 6,023 models, up an enormous 721% YoY on a low year-ago base of 734 models. What’s extra, the carmaker’s cumulative gross sales of 28,899 models within the January-June 2022 interval have surpassed the whole CY2021’s 23,858 models. In June, the Kushaq with 2,983 models accounted for 49.5% of Skoda India’s complete gross sales. The opposite large contributor is the Slavia sedan, with 2,765 models and 46% to final month’s numbers.
The Kushaq, which rolled out with a excessive 95 % localization stage, marked the entry of the Skoda model into India’s fast-growing midsize SUV market. This section sees SUVs whose size ranges between 4000mm and 4500mm. And within the yr that adopted, the SUV, which is 422mm lengthy, has made a mark for itself and Skoda.
Developed solely for India, it’s the Czech carmaker’s first manufacturing mannequin primarily based on the MQB-A0-IN platform, an MQB variant tailored by Skoda for India and for use on different Volkswagen Group fashions in India.
The primary product from Volkswagen Group’s India 2.0 undertaking, at launch the petrol-only Kushaq was priced between Rs 10.49 lakh for the bottom 1.0 TSI Energetic variant and Rs 17.59 lakh (ex-showroom) for the top-spec 1.5 TSI AT Fashion variant. Key highlights are its putting styling, nice construct high quality, a well-appointed cabin with loads of consolation, excessive stage of security and top-notch infotainment techniques.
The Kushaq, which is out there in seven variants, powered by 115hp 1.0-litre and 150hp 1.5-litre turbo-petrol engines with guide and automated gearbox choices, and delivers good experience and dealing with. Suffice it to say it’s a well-rounded midsize SUV.
In Might 2022, Skoda India rolled out the Kushaq Monte Carlo, focused at SUV lovers who wish to stand out from the gang. Priced from Rs 15.99 lakh for the 1.0-litre TSI guide variant, and going as much as Rs 19.49 ex-showroom, for the top-end 1.5-litre TSI automated trim, the The Monte Carlo model brings alongside aesthetic tweaks corresponding to a blacked-out grille, bigger 17-inch alloy wheels and outstanding Monte Carlo badges on the entrance fenders over the usual crossover.
Zac Hollis with the Kushaq Monte Carlo.
On the Kushaq’s launch in June 2021, Zac Hollis, Model Director – Skoda Auto India, had mentioned: “The launch of the Kushaq is a watershed second for Skoda Auto India as we enter one of the vital thrilling segments on this dynamic automotive market. The Kushaq is made preserving in thoughts what actually issues to our clients and is localized and tailor-made to swimsuit the Indian market. With a world-class SUV that’s prepared for India, we’re taking a look at taking the Skoda model to new and rising markets throughout the nation.”
A yr on, that promise of a brand-new mannequin appears to have been fulfilled. The Kushaq has taken on the likes of Hyundai Creta, Kia Seltos, Nissan Kicks, MG Hector and the Tata Harrier and likewise its sister SUV, the Volkswagen Taigun.
Importantly, the Kushaq has given Skoda a brand new cost available in the market. In June 2021, Skoda had a minuscule 0.37 % share of the PV market. This June, the carmaker’s passenger market share stands expanded to 2 % helped by the February 2022 launch of the fashionable and feature-laden Slavia sedan. In simply 4 months (February-Might 2022), the Slavia has offered 9,424 models and would have zipped previous the ten,000-unit mark in June.
Together with its new merchandise, what has helped Skoda make inroads into the market can be its aggressive gross sales community growth plan which has seen it develop its retail footprint to Tier 2 and three cities. At current, Skoda has near 200 gross sales touchpoints throughout India.
Buyer-centric initiatives like a 4-year/100,000km guarantee (extendable as much as 6 years/150,000km), two years’ elements guarantee, two years battery guarantee, three years paint guarantee, six years corrosion guarantee and prolonged roadside help applications as much as 9 years.
In FY2022, Skoda India offered a complete of 33,962 models, up 200% YoY. The corporate is now focusing on gross sales of round 71,000 models this fiscal and as much as 1,00,000 models by 2025. With the Kushaq and Slavia firing on all cylinders, and 6 launches deliberate within the present yr, that concentrate on must be simply crossed.
SEE VIDEO: In dialog with Skoda India’s Zac Hollis
Skoda Auto Volkswagen India data best-ever H1 gross sales in FY2023
Skoda Kushaq will get most issues proper in a compact footprint
Skoda Kushaq sells over 26,500 models in first yr
Czech carmaker’s and VW Group’s first manufacturing mannequin primarily based on the MQB-A0-IN platform helps Skoda make a distinction in India’s hotly contested SUV market.