The Community of Indian MICE Brokers (NIMA) will probably be launching an India market-specific MICE specialist certification program quickly. The consultant physique of the MICE brokers in India has introduced its plans to launch the certification program on the Affiliation’s conference which concluded in Jaipur not too long ago.
In line with Jaideep Bhagat, Nationwide Coordinator, NIMA, the thought is to roll out the certification program by the center of subsequent yr so that there’s a licensed and high quality pool of MICE sources obtainable within the nation to take the burgeoning business ahead. He stated that whereas there are round half a dozen certification applications for MICE specialists globally, these applications are by and huge designed for the “Western world” and never accessible to Indian brokers.
“The fundamental world certification program begins at USD 400 and is subsequently unaffordable for Indian college students and kids who want to be part of the business,” he says. Due to this fact, there will not be too many Indians or Asians pursuing these high-end business specialization applications, he stated.
“Our concept is to design a certification program taking into consideration the Indian requirements and market realities and make it extra accessible to individuals who wish to be part of the business and acquire information,” he stated.
Bhagat stated that they may attempt to rope in premier journey and tourism institutes within the nation as companions in this system to supply bodily infrastructure for classroom-based modules. In the event that they fail to forge such partnerships, they may launch it as an internet studying and certification program, he added.
NIMA management additionally offered its plan to launch a devoted MICE exhibition for India – I-MICE with the primary version in 2025. Bhagat stated that whereas India is the main target marketplace for the worldwide MICE business, it’s time India has its personal MICE present. He stated that it’s time the worldwide business got here to India quite than the Indian business journey to Frankfurt and Las Vegas for world MICE exhibits.
Bhagat stated that the Affiliation will proceed to pursue its case for recognition by the Ministry of Tourism, Authorities of India as a MICE business physique. He stated that it’s time the Ministry of Tourism acknowledged the Incentive business and provide the appropriate incentive construction for smaller teams as properly.
Round 100 delegates from throughout the nation attended the NIMA MICE Discussion board 2022 in Jaipur.