A day in Paris with a Citroen Ami and CEO Vincent Cobée
After this, he moved to Mitsubishi, working alongside the journey with future Stellantis boss Carlos Tavares and former Nissan boss Andy Palmer. Then, shockingly, on the finish of 2018, omnipotent chief Ghosn was despatched to jail.
“It triggered a number of huge shake-ups,” remembers Cobée. “Mitsubishi’s collaboration with RenaultNissan, which had been very efficient, went right into a tailspin. After six months’ gardening depart, I joined PSA [which formed half of Stellantis] early in 2019.”
When Cobée turned as much as work at PSA, there was no outlined function, so he took a front-foot strategy: “This was a matrix organisation, so I advised them I might deal with the three sorts of job they have been more likely to have: capabilities , areas and types. Having run Datsun for seven years, I made a decision to goal for a model. And if I might select, I’d take Citron. Why? As a result of I just like the free-spirited, socially engaged nature of Citron. There’s a beautiful mixture of freedom and problem: ‘we don’t must go there, and we would take some flak for it, however we predict we’re proper, so we’re going’.”
The automobiles within the large room converse for Citron’s differentness: the C5 Aircross is least controversial but, unusually within the household SUV crop, its singular design model makes it unmistakably a Citron. The C5 X has overtones of the massive Citroëns of yore, what with its 4.8-metre size, sculpted flanks and radical fastback physique, however it rides larger than the saloons of blessed reminiscence and is roomier nonetheless.